May 5, 2007

Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

Research before Posting on Craigslist

Advertising on Craigslist is similar to advertising in other forms of media. Despite the existing heavy traffic flows to the website, successful marketing campaigns require extensive research. This research should provide the Internet marketer and his staff with insight into where post the advertisements to most effectively reach the target audience, how to word the copy of the advertisement to make it most appealing to the target audience and which relevant keywords should be included in the advertising copy to make it likely for members of the target audience to find the advertisement easily when searching for products and services offered by the company.

Research of this capacity can be conducted either online or offline. One of the most effective forms of this type of research is to have members of the target audience fill out market surveys. The answers provided by the participants should give the marketer a good idea of what the target audience is seeking. Incorporating this information into the marketing campaign can make it noticeably more successful.

Evaluate the Competition on Craigslist

The search feature on Craigslist gives an Internet marketer an excellent way to evaluate the competition. Studying the competition is important because it can help you to learn how you can be more successful. This increased success can be a result of determining successful aspects of the competitor's marketing strategy and implementing these strategies as well as determining faulty aspects of the competitor's marketing strategy and avoiding these strategies.

To get a good idea of the competitors who are advertising on Craigslist, use the search feature to search for keywords relevant to your own products and services. You will likely receive search results including advertisements from competitors. Next, carefully analyze these advertisements to determine how your can not only create better products and services at more affordable prices but also write more engaging advertising copy. Many wise Internet marketers have the reasoning skills necessary to properly analyze the advertisements for competitors but they often falter when taxed with the dilemma of creating better advertisements. This is when the services of a professional sales copywriter with search engine optimization (SEO) skills becomes a vital part of the equation. This writer can use his SEO training as well as his knowledge on the subject of writing advertising copy to effectively entice members of the target audience to either purchase products or services or at least investigate these products or services further.

Permalink • Print • Comment


March 4, 2007

Successful Affiliate Marketing

There are hundreds of thousands of affiliate programs out there, all of which claim to be the best.  Many of them try to give you the impression that all you have to do is use their banners and links then wait for the money to start rolling in.  Although this can be the case, this type of scenario normally  applies to large sites with a lot of web traffic.

Choosing banners
With most affiliate programs, you are offered a  variety of banners to plan on your website, as very few of them will be effective.  The problems with most banners are their size.  If you choose a banner that is high in size, it will take a long time to implement and use.  Therefore, it's recommended that you use banners no more than 15kb in size.

When you select any types of graphical advertising, you should try and keep the theme of your website in mind.  Even though graphical ads are meant to stand out and catch people's eye, they shouldn't be to  the point where everything else on the page is  completely ignored. 

Pop ups and unders
A lot of companies will now give their affiliates the chance of using pop up or pop under ads.  In most opinions, pop ups aren't the way to go.  They can easily annoy visitors and are normally closed before they even have the chance to load.  You  should instead go for pop unders and those types that only display once per visit.

Text link ads
Once of the most successful means of advertisting  is text link ads.  They are easy on bandwidth, don't use a lot of space, and they easily be implemented into most types of page layouts.  Good text links offer some information as to why your visitor  should investigate your offers. 

Email advertising
The direct promotion via email has really taken off over the last several years, although it has  brought tons of spam with it. If you plan to use email as a method of advertising your products, you should stand behind what you sell and make yourself available to answer any questions.

Patience
If you feel confident that your site can generate great sales for certain company's, you should  contact them to negotiate an arrangement.  If they don't seem to enthused to begin with, you should remain patient as companies are approaced every day with affiliates looking to make better deals.

The reality remains that most affiliates can't  deliver what they promise, and companies are  aware of this. 

You should always keep in mind that most forms of advertising will take time.  No matter what methods you plan to use, give it some time before you make any type of decision. Although something may not happen overnight - it very well could in a few days or weeks.

Permalink • Print • Comment
Made with WordPress and Semiologic • Electric Kubrick skin by Denis de Bernardy