There is a lot of discussion in the mini e-book niche marketing community about whether to give mini e-books away for free. Many say this leads people to believe they are of low or no value, and to overlook the information ? others say its a great way to build trust, your list, and your reputation as a guru.

A great example of the latter school of thought is Jimmy D Brown ? he's built his reputation and empire in the fact that he gives away e-books, which, he says, leads to a higher yield in sales, more significant profits and of course, more sign ups. These sign ups are already interested in what he's got to say, and know what quality his information actually is, so they are more inclined to purchase from him again.

So the value of mini e-books is not 'free' in fact, it saves YOU money, by bringing in lots of pre qualified leads that want to know more about the niche you are promoting and working in. Which, in turn should lead to more sales for you.

Having said that, there are certain things that you must do ? simply placing an e-book out there for free does not guarantee viral traffic.

There are two very important aspects to giving away a mini e-book that you have to consider ? you have to find partners to either promote or help you give your product away, and you have to have a solid 'capture' page for any leads that download your e-book, and a means of delivering the product after they've signed up. By ensuring your mechanisms and promotional avenues are strong and operational, any mini e-book you give away will eventually bring sales straight back to your door.